Honest comparison
Free heatmaps and session recordings from Microsoft.
Clarity is free and easy to adopt, which makes it a common first tool for heatmaps and basic recordings. Webrec is built for teams who need more than a first look: engineering-grade replay with error and network context, product analytics, surveys, and control over where the data lives.
Feature availability reflects publicly documented capabilities as of August 2026 and may change. Corrections are welcome at [email protected].
Bottom line: Clarity is hard to argue with as a free first step. Teams move to Webrec when they need to fix what they see: replays with the error, console, and network context engineers work from, analytics beyond heatmaps, and session data on UK infrastructure they control.
Looking at other tools? See the full comparison of Webrec with FullStory, Hotjar, and LogRocket.
The best way to compare is to try it. Start with 100 free sessions a month. No credit card, no sales call.